"New"&"Old" Media.Is any difference?

In this lecture we tried to understand if there is any difference between "new and "old" Media.
Since last year, when i was studying MA Marketing Communications i had also come across with the same dilemma.Which was the right media to use and which was the most effective for each campaign. "Old" or "New" Media? I don't put labels "old" or "new" when i am using the Internet or radio. I only see their influence to me and their usefulness that will provided me. I agree with the "process of socialisation".

"The media are commonly perceived as a form of socialisation. The experience of living in the specific style of industrial capitalism that we do (what is referred to by Anthony Giddens as 'Late Modernity'), has seen a decline in the importance of those features of life that were seen to give meaning and shape to our lives; tradition; the bounded geographic community; religion etc. In their place has arisen new forms of identity and meaning. The media is typically seen as one of these new forms of meaning. It is seen as a unifying force that allows experiences to be shared by millions. The media are seen to provide a sense of commonality between people. It allows us to experience the same things even though we might live miles apart…The media allow many millions of people to understand the world in the same way." Dr. Stewart's notes [found at Blackboard Academic Suite].

At the end of the day we don't have "old" or "new" media but how usefull were for us and that they have almost one purpose: to help people to cumminicate among each other without boundaries.

Finnally, i believe that everything has a start meaning that "new"media is the continue of the "old media. They are the technological improvements of "old" media. Finally, i believe that we don't have to find the difference between "old" and "new" media but to find the common elements which will help us to find more uses of media and to explore the new boundaries that are opened every time that an improvement is coming in a media or everytime that there is a combination of them by creating something new and innovative.